Market Entry Hub

An understanding of the individual country market regulations within the Asia Pacific region is essential when launching a new product to market. The Market Entry Hub will offer you the expert advice that is necessary for developing a strategy for market success. Find information and receive professional advice on the best way to tap into markets such as China, Japan, Indonesia, India and Korea.

Market Entry Hub Theatre Timetable

APAC Overview

11:00 - 11:30

Outlining key factors for a successful market entry in the APAC region

  • Reviewing the challenges and opportunities in APAC
  • Highlighting the key consumer trends to be aware of
  • How to win in APAC?

Speaker: Deepak Gunvante, Expert Consultant, Healthy Marketing Team (Singapore)

China Focus

11:40 - 12:10

Introducing food ingredient management and access requirements for China

  • Outlining Chinese food classification and supervision requirements
  • ‘New’ food ingredient access: A brief description of application requirements
  • Future trends of China food ingredients supervision

Speaker: Liz Li, Regulatory Affairs Manager, Antion Information Consulting (China)

12:20 - 12:50

China Market Entry Strategies: Must-knows for health, wellness & beauty brands

  • Gaining insights on the health and wellness industry in China and understanding the market entry challenges and potential pitfalls
  • Discovering the various methods of importation and why cross-border e-commerce is the preferred channel of entry
  • Learning how to gain visibility in the massive China market

Speaker: Chong Ka Wee, CEO and Co-Founder, Kinofy (Singapore)

Japan Focus

13:00 - 13:30 

Evaluating the current status of Foods with Function Claim (FFC) system in Japan from different perspectives

  • How is the market for Foods with Function Claims (FFC) emerging in Japan?
  • Introducing examples of unique FFC products
  • Outlining innovative approaches for FFC products

Speaker: Masafumi Hashimoto, Japan Alliance of Health Food Associations (JAOHFA) (Japan)

13:40 - 14:10 

Presentation slot reserved for Japanese Society of Anti-Aging Nutrition (JAAN)

14:20 - 14:50 

Latest regulation and products of functional foods in Japan

  • Presenting an abstract of three official systems for health claims in Japan
  • Evaluating key points of the health-claim system
  • An analysis of the latest FFC rules and how to best comply

Speaker: Dr. Mikihiko Yoshida, JFRL (Japan)

Indonesia Focus 

15:00 - 15:30 

Market entry and product registration in Indonesia

  • Indonesian market overview and facts
  • How to start a business in Indonesia
  • Product registration regulation in Indonesia

Speaker: Nurmia Dwi Agustina, Operation Director, Cekindo (Indonesia)

Market entry strategies

11:00 - 11:30 

Market entry strategies for nutraceuticals, functional foods & vitamins

  • Your product is on the shelf, so how do you drive sales off the shelf?
  • Why understanding audience & health trends are key to commercial success
  • Integrated strategies for building business success

Speaker: Gillian Fish, Founder, The 6AM Agency (Australia)

India Focus

11:40 - 12:10 

India: An attractive destination for business and how to crack this market

  • India is to remain the fastest growing economy with an average GDP growth of around 7%
  • 100% FDI (foreign direct investment) in a single brand retailing is permitted
  • Focusing on a credible, affordable & sustainable pharma-nutra industry supply chain
  • Outlining unseen, untold challenges

Speakers: Dilip Ghosh, Directror, Nutriconnect (Australia)

12:20 - 12:50 

Strategic market entry to canopy of multihued businesses

  • Market dynamics and business models – outlining the commercial perspective
  • Paradigm shift from grandma's kitchen to modern herbs
  • Strategic partnerships and sourcing of innovative formulations

Speaker: Sandeep Gupta, Founder, ENAC (India)

Korea Focus

13:00 - 13:30 

Outlining the regulatory landscape and market trends in South Korea for a successful market entry

  • Highlighting the recent regulation variation of Health Functional Food (HFF) and processed food category
  • Development strategy: Discover successful market entries
  • An overview of successful case studies for a strategic entry to South Korea

Speaker: Dr Sun-Ho Frank Kim, President, SEAH Bio Solution (South Korea)