Market & Trend Overview

In such a fast-paced industry, it can be difficult to keep up with macro- and micro-level trends. Knowledge of the trends driving the current and future market is essential for business success.

Experts from Innova Market Insights will showcase a series of poster and tablet device presentations - addressing top 10 trends for Asia in 2019, significant trends across the APAC region, and a focused look at the regional personalised nutrition landscape - and be on hand to offer independent advice at the Market and Trend Overview.

Here are the 5 of the trends that Innova will be presenting:

  1. Discovery: the Adventurous Consumer
  2. The Plant Kingdom
  3. Alternatives to All
  4. Green Appeal
  5. Snacking: the Definitive Occasion

Discover the latest innovations and key developments impacting industry and product development, within carefully selected health categories. This zone is brought to you in association with Innova Market Insights, a global knowledge leader in the food and beverage industry.

2019 Presentation Topics

Top 10 Trends for the Asia health and nutrition industry in 2019 including:

  • Conscious consumers want to make the right food and beverage choices
  • Consumers are not only giving greater consideration to health but also to ethical, environmental and social factors when making purchasing decisions
  • The leading trends driving new product development in food and beverages will meet these increasing consumer demand

APAC consumer trends with a focus on:

  • Food and beverage innovations focus on different age groups
  • Urbanisation drives the consumers urge to discover new things in life
  • Asian consumers are more influenced by the health aspects of food than other nations
Evolution of nutritional trends and the shift towards personalised nutrition
  • How nutritional trends evolve through time, with the main focus on improved performance and health benefits.
  • The "one-size-fits-all" diets are coming to an end, each person is different and so is their metabolism
  • Personalisation makes each person feel different by creating a special engaging experience for each individual