Market Trends And Overview

Innova Market Insights is proud to be the Knowledge Partner of Vitafoods Asia 2022 in Bangkok. Our expert team will be available in person at stand AE74 to provide the latest developments, trends and projections in the world of nutraceuticals and functional nutrition. You are also invited to set up a free consultation ahead of time by contacting Marielle Orr: [email protected].

On opening day, October 5 at 10:30am, Innova Market Insights will give a live presentation at the Main Stage. Nicole Jansen, Team Manager Insights & Innovation, will address “Reductionism, Naturalism and Functionalism” in the realm of health & wellness trends.

The COVID-19 pandemic changed consumer priorities, leading to an increased demand for healthy, fresh and authentic food & beverage products. The health spectrum keeps evolving, from avoiding artificial or unhealthy ingredients to choosing naturalness and adding more products that actively contribute to the body’s functioning. Join Nicole to discover how and why more consumers are choosing positive, naturally nutritious diets for whole body health. 

For many years, Innova Market Insights’ annual Top Ten Trends have been the gold standard for food and beverage companies as they plan strategies and make decisions for the future. Based on extensive, top-quality consumer and industry knowledge, they provide the insights needed to best inform the direction of travel of our industry. This year, our Trends detail such areas as environmental concerns, the march of technology, the quest for holistic health solutions and the growing power of the consumer. Our experts will be happy to talk about Innova’s Top Ten Trends and how they relate to food and beverage sectors. Until we meet in Bangkok, download our free Trends Wheel for an overview of the major developments shaping consumer choice and industry success:

>> Donwload Trends Wheel