Meet Japanese nutraceutical suppliers at Vitafoods Asia 2019

September 2019 - Press Release

Japan third largestmarket in the world for nutraceuticals, with sales of USD 21 billion. Yet, growth opportunity still exists because more than 28 percent of Japan's
population is now officially classified as elderly according to government data. 28.1 percent of the total population, 35.6 million people, are aged 65 or older. Those 70 or older account for 20.7 percent. Consequently, 41% of Japan’s health and nutrition innovations are targeted at seniors. Healthy ageing products in Japan include functional food and beverages, Omega-3, Probiotics, and DHA. 

At Vitafoods Asia 2019, Japanese and global suppliers of nutraceuticals will connect in Singapore with buyers from across the Asia Pacific. The exhibition offers insights into regulation, marketing, product formulation and packaging design. The Japanese pavilion features organisations such as JAAN (Japanese Society of Anti-Aging Nutrition), Japan Bio Science Laboratory, and the Japan External Trade Organization.

Vitafoods Asia is the key event in Asia to connect buyers with contract manufacturers, finished goods, service providers, and researchers. As it pertains to Japan, visitors to the show can learn specifically about these market opportunities in Japan.There are 27 exhibitors from Japan at Vitafoods Asia 2019 – learn more about the Japanese Pavilion.


Over 400 food products in Japan meet Foods for Specified Health Use (FOSHU) accreditation. These include foods that aid lowering blood cholesterol, blood pressure control, have calcium and iron benefits and aid maintenance of gastrointestinal health. At Vitafoods Asia 2019 for the first time, you can get regulatory market advice at a purpose-built feature the Market Entry Hub.

Healthy Ageing

Putting a nutritional twist on traditional foods is popular so that seniors can easily maintain their health without changing their food habits. Such products also use packaging that makes the food easily accessible as well as to consume by the elderly. Dietary supplements sold in Japan help with brain health and ageing, gastrointestinal health, cardio and heart health, endocrine health and diabetes. Learn about Healthy Ageing at the Life Stages Theatre, the Omega-3 Resource Centre and the Probiotics Resource Centre. Sample functional foods and beverages at our Tasting Centre, and vote for your favourite in the Tasting Centre Awards.

Calcium Deficiency

Across all age groups and for both sexes, calcium is a deficiency in the Japanese diet. Consequently products, including beverages, food bars, breakfast cereals, yogurts and cheese are being fortified with calcium. At Vitafoods Asia, key exhibitors that provide mineral ingredients, including calcium, include Capsula Gmbh, Dr. Paul Lohmann (Asia), Kappa Bioscience, and Qingdao Nutralong Pharmachem.

Beauty from Within

Unconventional and innovative products such as Peyoung’s Scalp D Seaweed Max Salty Chow Mein, from Japan, made in collaboration with shampoo brand Scalp D, claims to reverse hair loss for men specifically are making a mark in Japan, according to the Mintel APAC Food and Drink Landscape 2019 report. The instant noodles, made with ingredients such as kombu and seaweed, as well as extracts from salmon and loquat leaf, are said to promote hair growth. Hijiki, a brown sea vegetable, is also added to provide a source of dietary fibre and minerals. With new ingredients and formulation, a crossover of claims from beauty and personal care is also making its way into food and drink.

According to the Mintel Global New Products Database, food products that contain hair loss claims are still quite uncommon across not only in Asia, but
globally causing this product to make headlines when it launched in Japan.

CBD Products

In 2018, Japanese authorities approved the sale of imported CBD products in Japan for the first time and highly informed Japanese consumers have shown interest in CBD oils particularly, closely followed by e-liquids. New products, including a beverage are being developed to specifically target Japanese consumers. At Vitafoods Asia 2019, CBD products will be featured for the first time with GenCanna Global Inc exhibiting.

More than 350 international exhibitors from Europe, America and the Asia Pacific exhibit their functional food and beverages, as well as key ingredients for healthy
ageing at Vitafoods Asia. The exhibition also features dedicated stands that advise on the latest insights and showcase suppliers for Omega 3 and Probiotics.

Vitafoods Asia 2019 helps shape the food industry for optimal health through science and innovation. Discover the world of nutraceuticals at Vitafoods Asia.

Register for Vitafoods Asia

The Vitafoods Asia Exhibition and Conference is where the nutraceutical industry comes together to find solutions, share knowledge and create business opportunities. Discover high quality products, ingredients and services, learn about the latest trends and network with 350+ global suppliers from 60+ countries across the global nutraceutical supply chain. Register to visit the Exhibition for free here. If you wish to attend the Asia Conference, please click here.