Health solutions integrated with technology are consistently favoured by the Asian market for the personalised eating, fitness and wellness information it offers. Meanwhile, with Asia being home to notorious plastic-polluting countries, consumers increasingly seek brands that minimise their environmental impact and reduce plastic usage. Coupling this with the fact that consumers seek brands that offer full transparency about a company’s origin, offerings and values have proven successful in winning customers - the opportunities for ethical and sustainable business are vast.
With technical manufacturing processes and ever-increasing regulatory complexities many businesses are reliant on a little bit of extra help. Vitafoods Asia helps companies to understand the supply, formulation, science and regulatory considerations affecting the market, and attracts the companies to the event who are already interested to find solutions of packaging development, certification, clinical research and testing laboratories and so on.
* based on multiple responses
* Information taken from Vitafoods Asia 2018 visitor statistics, September 2018
** Independent research by Fusion Insight, November 2018