Visitor profile

Who visits Vitafoods Asia?

Putting you in front of the right people


Visitors to Vitafoods Asia represent all sectors of the nutraceutical industry in the Asia Pacific region who come to source suppliers of ingredients, raw materials, dietary supplements and services, to meet existing partners and gain ideas and inspiration aboutthe industry.

68% of visitors attend to source/buy products and services, conclude deals and sign orders.

Visitors are

  • 22% Manufacturer 
  • 21% Distributor - Finished Products 
  • 11% Distributor - Ingredients / Raw materials 
  • 10% Import 
  • 8% Retailer 
  • 7% Wholesaler 
  • 5% Export 
  • 4% Consultant 
  • 4% Research / Scientific / Academic 
  • 4% Contract manufacturer / Private label service 
  • 2% Supplier of ingredients or raw materials 
  • 2% Broker / Buyer

Within business areas

  • 30% Dietary / Health supplements 
  • 18% Heath food
  • 12% Food 
  • 9% Functional Food
  • 9% Pharmaceuticals
  • 7% Natural & herbal medicine 
  • 4% Personal care
  • 4% Beverages
  • 4% Functional drinks
  • 3% Nutricosmetics

Visitor seniority

  • 31% MD / President / CEO / COO / Owner
  • 17% Director / Head / Vice President
  • 15% Manager - with staff
  • 12% Senior Manager
  • 8% Executive
  • 6% Assistant
  • 5% Manager - without staff
  • 3% Pharmacist / Scientist / Laboratory
  • 3% Consultant

Decision-making power

  • 43% Final decision
  • 38% Influence & recommend
  • 19% Specify a need


Your gateway to the pan Asian region

Book your stand today

To check stand and sponsorship availability, discuss options and see the latest Vitafoods Asia floorplan please contact a member of the sales team.


Sales Manager (Singapore Office)

Raveen Singh

T: +65 6411 7722
E: raveen.singh@informa.com

Sales Manager (London Office)

Piotr Wojcik

T +44 (0) 20 3377 3122
E: piotr.wojcik@informa.com