Who visits Vitafoods Asia?


Visitors to Vitafoods Asia represent all sectors of the nutraceutical industry in the Asia Pacific region who come to source suppliers of ingredients, raw materials, dietary supplements and services, to meet existing partners and gain ideas and inspiration about the industry.

Visitors are

  • 31% Manufacturer 
  • 24% Distributor 
  • 6% Import 
  • 6% Research / Scientific / Academic 
  • 5% Retailer 
  • 5% Consultant 
  • 4% Contract manufacturer
  • 4% Export
  • 3% Private label provider
  • 3% Wholesaler
  • 9% Other business activities

80% of visitors are looking for new distribution opportunities

  • 72% Asia
  • 36% South East Asia / ASEAN
  • 24% Europe
  • 14% Australasia & Pacific
  • 14% North America
  • 12% Middle East & Northern Africa
  • 10% Europe (NON EU)
  • 8% South / Central America 
  • 5% South / Central Africa

Visitor seniority

  • 26% Owner / Managing Director / President / Chief Executive / COO
  • 17% Director / Vice President / Department Head
  • 15% Manager - with staff
  • 11% Senior Manager
  • 11% Executive
  • 3% Consultant
  • 3% Assistant
  • 3% Pharmacist / Scientist / Laboratory
  • 1% Student
  • 3% Other job level

Within business areas

  • 23% Dietary supplements 
  • 13% Food 
  • 11% Pharmaceuticals
  • 10% Heath food
  • 8% Functional Food
  • 6% Natural & herbal medicine 
  • 6% Beverages
  • 4% Functional Beverages
  • 3% Personal care
  • 3% Animal nutrition
  • 2% Nutricosmetics
  • 11% Other business activities

Some of 2017 buyers included

AIMFOOD Manufacturing Indonesia PT | Amway China | Bayer HealthCare | Blackmores International | Food Empire Vietnam | Glaxo SmithKline Consumer Healthcare | Herbalife | McDonald’s | Mondelez International | Nestlé | Ocean Health Pte. Ltd | Oriflame | PEPSICO | Pfizer Consumer Healthcare | Tako Foods Industry Co Ltd | Walgreens Boots Alliance | Watson’s Personal Care Store Pte Ltd | and many more...


Your gateway to the pan Asian region



Book your stand

Contact our sales team today to discuss the exhibiting and sponsorship options available to you.

Sales Manager (Singapore Office)

Raveen Singh

T: +65 6411 7722
E: raveen.singh@informa.com

Sales Manager (London Office)

Piotr Wojcik

T +44 (0) 20 3377 3122
E: piotr.wojcik@informa.com