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Who visits Vitafoods Asia?

Visitors to Vitafoods Asia represent all sectors of the nutraceutical industry in the Asia Pacific region who come to source suppliers of ingredients, raw materials, dietary supplements and services, to meet existing partners and gain ideas and inspiration about the industry.


Primary Business Activity

Manufacturer - 32%

Distributor - 27.4%

Consultant - 6.6%

Retailer - 5.9%

Research/ Scientific/ Academic - 5.1%

Import - 4.9%

Wholesaler - 3.6%

Area of Responsibility

Sales / Business Development - 20.1%

Marketing - 14.2%

Product development/ Innovation - 11.5%

Research/ Scientific/ Analytic - 5.8%

Purchasing/ Procurement/ Buying - 5.4%

Consulting/ Advisory - 3%

Brand Management - 2.1%

Top Visiting Countries include...

Distributor's top markets

ASEAN - 69.8%

South Asia - 33%

Greater China - 27.4%

Europe - 21%

North Asia - 17.9%

Americas - 16.7%

Middle East - 12.4%

Business Sectors

Dietary / Health supplements - 33.3%

Food - 18.2%

Pharmaceuticals - 12.9%

Health food - 9.4%

Functional food - 8.9%

Beverages - 4.5%

Personal care - 4.2%

Distributor's top markets