Vitafoods Asia is part of the Informa Markets Division of Informa PLC

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Who visits Vitafoods Asia?

Visitors to Vitafoods Asia represent all sectors of the nutraceutical industry in the Asia Pacific region who come to source suppliers of ingredients, raw materials, dietary supplements and services, to meet existing partners and gain ideas and inspiration about the industry.


93% of attendees are involved in the decision-making process

Influence & recommend 44%

Final decision 39%

Specify a need 10%

Visitor business sectors

Manufacturer 41.65%

Distributor 28.49%

Contract Manufacturer 10.22%

Equipment Provider 8.25%

Academic 7.86%

Service Provider / Consulting 7.47%

Wholesaler 7.27%

Retailer 5.50%

Private Label Provider 5.11%

Press / Media 3.54%

Visitor product of interests

Food 37.52%

Dietary / Health supplements 34.38%

Ingredients 30.26%

Health Food 29.47%

Functional Food 26.33%

Functional Beverages 21.61%

Beverages 21.41%

Natural & Herbal Extracts 19.06%

Finished Brand Products 18.86%

Nutricosmetics 10.22%

Personal Care 7.86%

Top Visiting Countries include...

1. Thailand

2. Malaysia

3. China

4. India

5. South Korea

6. Indonesia

7. Vietnam

8. Philippines

9. Singapore

10. Taiwan, China

Main Area of Responsibility

Brand ownership / management / leadership 25.48%

Business development 15.78%

Marketing 10.40% 

Sales 10.10%

Product development / innovation 9.33%

Purchasing / procurement / buying 6.01%

Research / scientific / analytic 4.37%

Education 3.78%

Consulting / advisory 3.75%

Operations 2.66%

Corporate management 2.22%

Testing / quality assurance 1.07%

Government 1.01%

Finance 0.96%

Legal / regulatory / compliance 0.74%

Visitors by Job Functions

Owner / Managing director / President / Chief executive / COO 31.30%

Manager 19.30%

Director / Vice-President / Head of Department 10.78%

Assistant 8.19%

Senior manager 6.70%

Specialist 5.62%

Student 4.55%

Consultant 3.99%

Junior manager 2.47%

Visiting purposes

To buy / source new products / services 18.84%

To see the latest research and developments 17.48%

To meet with existing suppliers 16.88%

To keep up-to-date with global industry trends 15.59%

To network with peers / other visitors 9.50%

To use matchmaking feature to make new connections 8.44%

To sell new ingredients/products or services  7.96%

To consider exhibiting in the future 5.13%