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Vitafoods Asia

The nutraceutical event for Asia​
5-6 September 2017, Sands Expo & Convention Centre at Marina Bay Sands, Singapore



Market & Trend Overview


Innova Market Insights presented the latest innovations and key developments that will impact industry and product development at the Market & Trend Overview.

Understand pan-Asian market leading ingredients, products and consumer trends to helped visitors identify how to further grow their business within the identified areas.

Presentations included:

Healthy ageing

  • The ageing global population holds strong untapped potential, particularly in Asian countries such as Japan and South Korea, where societal views on ageing differ to those of western markets.
  • The number of new Asian products positioned on an “anti-ageing” or “skin health” platform increased by +2% on average per year (2011-2015).

Digestive Health

  • Asian markets were the birthplace of functional foods, with probiotics particularly well established in markets such as Japan.
  • But new Asian products marketed on a digestive/gut health platform continue to grow, with a +14% average annual increase reported (2011-2015).

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