Visitor profile

Putting you in front of the right people

In 2012 Vitafoods Asia attracted 2,608 visitors who did business with 160 exhibitors.

Visitors represent all sectors of the nutraceutical industry. They come to source suppliers of ingredients, raw materials and functional food and drinks, meet new contacts and gain ideas and inspiration about the industry.

See below to find out about the types of professionals Vitafoods Asia attracts, their key interest areas and what roles they operate in...

81%are managers or higher level professionals		84%are decision makers or make specific recommendations in their company

61%rate Vitafoods Asia as good or excellent		89%of visitors come from the pan Asian region

* Figures compiled by independent research company Fusion Communications Ltd.

Visitor interest areas include:

	Dietary supplements 15%		Heart Health 9%
	Beauty foods & healthy ageing 15%		Health food products 12%
	Natural and herbal medicine 7%		Sports and fitness products 12%
	Functional food & drinks 17%		Ingredients and raw materials 23%

People, purchase power and business activity

Vitafoods Asia 2012 in figures

	Area of activity ♦ 23% Ingredients and raw materials ♦ 20% Health foods ♦ 17% Food and beverages ♦ 15% Dietary supplements ♦ 9% Pharmaceutical ♦ 7% Natural and herbal medicine ♦ 5% Other ♦ 3% Nutricosmetics and body products ♦ 1% Animal nutrition
Area of responsibility ♦ 36% Management ♦ 27% Marketing ♦ 16% Purchasing ♦ 13% Research & Development ♦ 3% Education/Government ♦ 3% Consulting ♦ 2% Other
	Decision making role ♦ 43% Specify and recommend ♦ 41% Final decision ♦ 16% Influence

Job level ♦ 25% Manager ♦ 24% CEO/COO/MD/President ♦ 17% Director/Vice President ♦ 15% Senior Manager ♦ 8% Executive ♦ 6% Assistant ♦ 5% Other
	Company type ♦ 29% Manufacturer ♦ 22% Distributor ♦ 17% Import/Export ♦ 9% Wholesaler ♦ 6% Retailer ♦ 6% Research/Scientific ♦ 5% Supplier ♦ 5% Other